Amith Agarwal, Co-founder & CEO, AgriBazaar, calls himself a startup marathoner. Having started StarAgri and StarAgri Finance, currently, he is onto his third agri startup, Agribazaar, a promising one as the Indian agricultural sector readies itself for its next digital disruption. Amith has done his Executive Management Program from Harvard University, USA, and studied MBA (Marketing) from Chetna Institute of Management & Research. Amith says that the Indian farmer is the ultimate hero as farmers work hard and untiringly to feed the entire country, and yet have limited demands and expectations.
Amith believes that technology and the right understanding of the issue can bridge gaps in the agricultural sector across India by creating transparency between the consumer and the original farmer. He writes about how technology-driven solutions can safeguard the interest of the farmers to provide modern scientific methods, enabling them in implementing better farm practices to improve farm productivity and avoiding distress selling of their produce. He writes that efficient solutions for farmers can give advancements in the farming space, and agritech can be a newfound opportunity to bring back glory to Indian farmers and help them ramp up their contribution to India’s GDP. “To begin with, farmers in our country do not get the deserving returns for their produce. The reason? The presence of intermediaries and the high price of carrying out physical transactions in the local mandi. It leaves farmers with fewer returns. While this remains a major concern for this sector, many more challenges go unacknowledged.”

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