Anamika Khanna is an Indian fashion designer with her own label. She has been covered by the Business of Fashion (BOF) as the Indian designer who has blended traditional Indian textiles and techniques with Western silhouette and tailoring. She is the first Indian designer to have an International label: Ana mika. She is also the first female Indian fashion designer to display her collections at the Paris Fashion Week held in 2007. Ana mika was offered an exclusive contract by British Retail Giant Harrod’s after her participation in the London Fashion Week, 2010. Her philanthropist side was evident when she helped raise large amounts for the Tata cancer hospitals children’s wing and for the AkshayPatra Foundation, with a show in London. Anamika Khanna was one of the three designers who presented their collections in Khadi at the fashion show held by Fashion Design Council of India (FDCI) in coordination with Gujarat State Khadi and Village Industries for NarendraModi’s made in India project. She is among the first Indian fashion designers to present their collections in Pakistan as part of the Bridal Asia event. She collaborated with the brand Bvlgari to launch them in New Delhi and did a private event with them in Singapore. Anamika Khanna has been instrumental towards the modernization of Indian craft through her modern wear made from Indian textiles. She has reinterpreted the Maharashtrian nine-yard sari to create dhoti-pants. They are actually dhoti style saris and have become the signature creations of Anamika Khanna. They have been worn by leading Bollywood superstars like Sonam Kapoor on multiple occasions. Anamika Khanna has set a new trend through her draped saris. She is well known for introducing the tulip drape, the wavy drape, and the two-pallu-in-dhoti drape. Anamika Khanna has designed collections for a number of Bollywood movies like ‘Mausam’, ‘Fashion’, ‘Aisha’, and ‘BhaagMilkhaBhaag’. She was the costume designer for the lead actress of the movie ‘PremRatanDhanPayo’released in the year 2015. Her collections featuring Trousseau, Prêt and Couture have been worn by Bollywood superstars. She operates from her studio situated in Kolkata. Anamika Khanna’s creations are sold in stores across India.
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