APURVA PUROHIT

Apurva Purohit is one of India’s most powerful women in media and business. She is the President of Jagran Prakashan, one of India’s largest media houses that has a presence across print, radio, digital, and outdoor. A staunch supporter of gender diversity in the workplace, she has authored books on the subject. An IIM-B alumnus and media industry veteran for over three decades, Apurva manages an $800 million multimedia conglomerate. She is also credited for the successful IPO of Radio City FM in 2017. In 2019, it was recognised as one of the Best Places to Work for Women. Prior to Jagran, she set up Lodestar, one of India’s most prominent media buying agencies, and also had stints at Times Network and ZEE Entertainment Enterprises. Apurva has also been listed among India’s most powerful women in business by Fortune magazine.

Apurva is a leading advocate of gender diversity in corporate India, and has authored national bestsellers, including ‘Lady You’re Not a Man!’ and ‘Lady, You’re the Boss!’ She’s stressed upon the need for men to become allies in the fight for gender equality, and also highlighted the need for organisations to have more women in the boardroom. She’s even cited research to establish that if women work at their full potential, it could add up to $28 trillion to the global GDP by 2025. Yet, women don’t constitute even half of the global workforce. The situation is bleaker in India. Apurva has also outlined steps to tackle invisible gender bias in the workplace, and called for women to be more assertive about their professional achievements. Another area of her writings focuses on “mindfulness” and the need to occasionally disconnect from a tech-obsessed world. She urges us to find beauty in the simple and mundane things of life. “For a working woman who is managing the travails of climbing up the corporate ladder and juggling home life, each day comes filled with its own version of encounters and skirmishes.” “Each of these have to be choices you make, out of your own free will and based on the design you have crafted for your life. That’s the point when you will become truly independent and what’s more, you will have begun the journey which will have ‘No Regrets’ stamped firmly on it!”

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