Manish Malhotra is an Indian fashion designer who often works with Hindi cinema actresses. He launched his label in 2010. In 1998, he ventured into mainstream designing with his couture store ‘Reverie – Manish Malhotra’. This brought him clientele from beyond the film industry to include fashion-mavens across India and the Indian diaspora. Soon after, he received appreciation for his glamorous ensembles using traditional colours, craftsmanship, textures and embroideries presented at his first runway show in November 1999. In 2005, he launched his couture label MANISH MALHOTRA which offers bridal, couture, diffusion and men’s wear collections and currently retails at two stores in Mumbai and New Delhi.The label also retails at multi-brand boutiques across India and in Dubai. Malhotra has been reported to have been inspired by Indian craftsmanship and promotes regional handicrafts and workmanship from rural India through his association with the ‘Mijwan Welfare Society’– an NGO founded by Late KaifiAzmi and headed by ShabanaAzmi and NamrataGoyal. Some of the label’s recent collections feature handloom textiles from Varanasi, Gujarat and Andhra Pradesh as well as centuries-old crafts techniques for the modern consumer. In March 2017, the Philadelphia Museum of Art featured outfits from the Manish Malhotra 2013 couture collection – Thread of Emotion, in an ongoing retrospective spotlighting the Phulkari technique at their Joan Spain Gallery. Malhotra has dressed some of the leading actresses in Hindi cinema such as Kajol, Sridevi Kapoor, Karisma Kapoor, Kareena Kapoor Khan, DeepikaPadukone, Katrina Kaif, Kangana Ranaut, Alia Bhatt and Aishwarya Rai Bachchan. He has presented his collections at showcases across the globe.
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