RAJIV BAKSHI

An alumnus of Harvard Business School, Rajiv Bakshi has two decades of multi-functional experience of working with global and Indian consumer product and services companies. He has deep understanding of Broadcast Media, OTT and Digital, Smartphone’s, Consumer Durables and Electronics industries.

As the CEO of Reliance Big Synergy, one of India’s oldest and most respected content development and production companies, with a legacy of 5,000 plus hours of path- breaking and high-impact content, he leads a team of creative visionaries with the mission to transform the company into a content powerhouse.

Earlier in his career, Rajiv turnaround Discovery Networks’ India & South Asia business. In the 13 years at Discovery, as Head of Products & Marketing, he is credited for building its 11-channel portfolio, 10-year leadership for Discovery Channel; pioneering lifestyle category with TLC; launching kids’ business – Discovery Kids and introducing HD experience to viewers in India. Prior to Reliance Entertainment, Rajiv was the CMO of a home-grown Indian disruptor in Smartphones and Consumer Durables where he envisioned the brand transformation and Go-To-Market strategy across product verticals – Mobile Phones, LED TVs, ACs, Washing Machines and Accessories.

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