Sanjeev Kapoor is an Indian celebrity chef, entrepreneur and television personality. Kapoor stars in the TV show Khana Khazana, which is the longest running show of its kind in Asia; it broadcasts in 120 countries and in 2010 had more than 500 million viewers. He also launched his own Food Food channel, in January 2011. Discovery Communications through its Indian organization, has acquired a majority stake in Kapoor’s channel.
Since 2011, Kapoor has also been the brand ambassador of Sleek Kitchens, a modular kitchen brand in India.
Sanjeev Kapoor collaborated with Vishal Sinha, a seasoned Brand Licensing Professional to build his consumer product business under his own brand – “Sanjeev Kapoor” and launched several products such as Glassware, Crockery, Tableware, Cutlery, Kitchen Linen etc. Kapoor has been approached by the Indian Railways for the preparation of the menu of food items served on trains.
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